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Videography

Videography

Brand-led motion created to communicate, engage and inspire.

A camera operator filming on a coastal terrace while a colleague reviews the shot on a tablet.
Category
Videography
Disciplines

The brief

Create flexible video content that carries the brand’s visual identity, message and tone consistently across websites, campaigns and social platforms.

Our approach

Planned, shot and cut in one place. The storyboard is drawn against the existing grid, the on-screen type is the brand type, and the grade is matched to the stills from the same shoot.

The creative system

One edit, cut down rather than re-made: a long form for the site, a short for social, and captioned versions for the feeds that autoplay with the sound off.

Applications

  • Brand video
  • Product motion
  • Social cut-downs
  • Motion graphics and titles
  • Grade and delivery
  • A small crew filming a product on a kitchen counter with a phone on a gimbal and a hand-held LED panel.
  • A camera set on a tripod beside a notebook, a shot being planned before it is taken.
  • A gimbal-mounted camera being operated outside a building, with equipment cases open behind.
  • Filming on a coastal terrace, the shot under review on a tablet.