Vehicle Branding
Fleet Graphics
Moving signage, read in traffic at a glance.
The brief
Develop vehicle graphics that remain clear and recognisable across curved surfaces and can be understood quickly while vehicles are moving.
Our approach
Artwork is set out against the vehicle template rather than a flat rectangle, so nothing critical lands on a door seam, a handle or a wheel arch.
The creative system
One diagonal graphic device carried across the fleet, sized per vehicle type, with the wordmark held at a constant cap height so every van reads as the same company.
Applications
- Vehicle livery
- Fleet templates
- Vinyl specification
- Installation artwork
