Brand Identity
Corporate Identity
One identity, specified once and applied everywhere it has to go.
- Category
- Brand Identity
- Disciplines
The brief
Create one consistent identity system that teams can apply confidently across everyday communications and brand touchpoints.
Our approach
We start by auditing what already exists and separating what is genuinely part of the brand from what was improvised under deadline. What survives becomes the basis of the system.
The creative system
A single set of rules: one type hierarchy, one palette with defined roles, a grid that scales from a business card to an A1 poster, and a small library of graphic devices drawn from the mark itself.
Applications
- Stationery suite
- Brand guidelines
- Document and presentation templates
- Merchandise and uniform
- Packaging and despatch
